Social media difficult for you to give up? You’re not alone. Often subtly referred to as an addiction, social media is something we have almost come to rely on for a wide variety of information. However, with this access to such vast information comes the issue of false information, online abuse, etc. Yet, we just can’t seem to give it up. It’s fairly easy to understand our desire to stay connected, but just how bad is it?
According to a recent Pew Research Center survey, 40% of the all people surveyed said it would be hard to give up social media. That same statistic was only 28% just four years ago. Although that increase seems alarming, it makes a bit of sense. Within those surveyed, Pew discovered that the younger you are, the harder it is to give up social media. Since more young people are getting access to smart phones and social media accounts and older people are starting to fall off the social media train, the interest of the services is obviously going to tip in the favor of whatever the younger generation does.
Pew discovered that 51% of users ages 18 to 24 said it would be hard to give up, and 40% of users ages 25 to 29 said it would be hard to give up, while 66% of users ages 50 and over said it would be easy to give up. The interesting stat is that there are factions within these age segments. While Facebook holds the most popular title, it is mainly because of the older users. Pew noticed that a large majority of users between the ages of 18 and 24 mainly use Instagram (71%) and Snapchat (78%) with little interest in Facebook. I guess they just aren’t interested in what Aunt Terry cooked for dinner tonight or Uncle Rob’s views on gun control are. Additionally, around 88% of 18 to 29-year-olds say they use some form of social media while 64% of 50 to 64-year-olds use some form of social media and 37% of 65 and older users use some form of social media.
These findings aren’t all too surprising considering the adoption rate and unparalleled understanding newer generations have of technology versus older generations. However, it is interesting to note that Facebook, with all of its troubles recently, is starting to slip with the new kids on the block but the pure image/video platforms (Instagram, YouTube, Snapchat) are thriving. Are these platforms able to save themselves and keep their titles and public draw? Certainly. But are their also stories about brands going away because of their failure to adapt and gain users? Just go ask Kodak, Blackberry, MySpace, or a slew of other brands and they will tell you.
Written By Brian Flick